Huawei Mate 60 Series Regains Top Spot in China’s Smartphone Market
The Huawei Mate 60 series has propelled Huawei back to the top position in China’s smartphone market after years of upheaval due to U.S. sanctions in 2020. Recent market data reports in China indicate that Huawei has increased its market share from 10.3% to 17% between weeks 33 and 36 of 2023.
Xiaomi, initially leading and being one of the popular smartphone brands in China, has experienced a decline. While it held a market share of 18.4% a few weeks ago, it has since decreased to 14%.
Honor’s Marginal Decline
Honor, the former sub-brand of Huawei, saw a slight decrease in its market share, moving from 17.7% to 17.2%. Other leading smartphone brands in the Chinese market include Oppo, Vivo, and Apple.
A Shift in the Market
It appears that there has been a shift in the market, influenced by the strong performance of the Huawei Mate 60 series. Huawei’s robust performance this year is expected to become even more evident in the fourth quarter of 2023. It is estimated that they will finish the year as the strong market leader in China.
This is likely to lead to a reshuffling of the top five brands in China, as Huawei is predicted to displace one brand among Xiaomi, OPPO, Vivo, and Honor from the top position. Apple’s growth, on the other hand, is expected to be less significant.
The Impact of Huawei Mate 60 Pro
Recently, the flagship Huawei Mate 60 Pro gained significant attention in China due to its utilization of a 7nm fabrication chip, a major breakthrough in the country’s tech scene. Additionally, the phone underwent rigorous durability testing and proved to be highly resilient, surviving drops on concrete floors and even being hit by a car.
Huawei employed Huawei Kunlun Glass 2 to protect its flagship phone, which is claimed to be more durable than Corning Gorilla Glass on the Samsung S23 Ultra.
Huawei’s resurgence in China’s smartphone market, driven by the Mate 60 series, marks a remarkable turnaround for the company. Its ability to adapt to challenges, innovate with new chip technology, and create durable flagship phones has helped it regain its prominence. This shift in market dynamics may also prompt other smartphone brands to intensify their efforts to compete in the ever-evolving Chinese market.